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Inspiring Sustainability in Skeptics, by John Marshall Roberts
[Video Link for Email/Other Subscribers] Yes, it all comes down to communication and framing the topic in a way that’s relevant to them based on their values. For example, some people care about...
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[Video Link for Email/Other Subscribers – 42.5min] Yahoo!’s audience of hundreds of millions of consumers provides a rich data set for understanding what consumers are responding to online today, and...
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How to Market to People Not Like You, by Kelly McDonald
Kelly McDonald wrote this book I read recently that provides the principles of marketing along with tactics to understand and communicate with a whole variety of demographic, cultural, and values-based...
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